In short, Blitzscaling is prioritizing speed over efficiency in the face of uncertainty. At its core, the concept of Blitzscaling is about growing at a rate that is so much faster than your competitors that make you feel uncomfortable. Blitzscaling is a business concept and a book written by Reid Hoffman (LinkedIn Co-founder) and Chris Yeh. LinkedIn was founded by Reed Hoffman, a former PayPal member, who also invented a framework called Blitzscaling.
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Microsoft is a tech giant worth over $1.8 trillion in 2023, and over $198 billion in revenue, spanning various segments, such as Cloud (Azure), Windows Office, Gaming (Xbox), Social (LinkedIn), Search Advertising (Bing), Enterprise Services (GitHub), hardware devices and more. Today LinkedIn is one of the most important products within Microsoft’s business model. LinkedIn grew from about $3 billion in revenue, pre-acquisition by Microsoft, back in 2016, to nearly $14 billion in revenue in 2022. It usually happens through tech platforms (like LinkedIn, Twitter, Facebook, and more), which enable salespeople to engage with potential prospects before closing the sale, thus becoming more effective. Social selling is a process of developing trust, rapport, and a relationship with a prospect to enhance the sales cycle. Today LinkedIn is the most used platform for social selling. LinkedIn is a tech company employing algorithms at various levels to empower the community’s engagement on the platform.Ī massive knowledge graph is employed to enable LinkedIn to organize information in a way that is relevant to its members. Acquired by Microsoft for $27 billion in 2016, LinkedIn might now be worth anywhere between $100-150 billion. In fact, by 2022, with over 850 million members, LinkedIn generated over $6 billion in revenues through its Talent Solutions and over $5 billion through its Marketing Solutions (B2B advertising platform).
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In addition, LinkedIn is the most successful B2B advertising platform. Understanding how LinkedIn works and makes money LinkedIn is a two-sided platform running on a freemium model, where to unlock unlimited search and other features, you need to switch to a paid account. Understanding how LinkedIn works and makes money.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
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